Shopify Template Variables for WhatsApp Messages

When creating WhatsApp message templates with Shopify integration, you can personalize messages using dynamic variables. These variables pull real-time data from your Shopify store, orders, and checkout information.

Use the below listed dynamic variables to personalize your WhatsApp messages based on customer orders, checkout events, and refunds from Shopify.

๐Ÿ›’ Order Variables

Label
Variable
Description
Sample Value

Order ID

{{shopify_order_id}}

Unique ID of the customerโ€™s order

4589327832

Customer Name

{{shopify_customer_name}}

Billing name or customerโ€™s first name

Jane Doe

Price

{{shopify_order_price}}

Order amount with currency

USD 299.00

Brand Name

{{shopify_brand_name}}

Name of your Shopify store

GadgetZone

Order Name / Number

{{shopify_order_name}}

Shopify-generated order reference

#1001

Order Items

{{shopify_order_items}}

List of purchased items

1x iPhone 15 Pro, 2x AirPods Pro

Product Items

{{shopify_product_items}}

Product names from the order

iPhone 15 Pro, AirPods Pro

๐Ÿงพ Checkout Variables

Label

Variable

Description

Sample Value

Checkout Token

{{shopify_checkout_token}}

Unique checkout session ID.

chkt_92817

Checkout URL

{{shopify_checkout_url}}

Link to resume abandoned checkout.

https://mystore.com/checkout/92817

Checkout Customer Name

{{shopify_checkout_customer_name}}

Customer name from shipping details.

John Smith

Items

{{shopify_checkout_items}}

Products and quantities in checkout.

1x MacBook Air, 1x Magic Mouse

Checkout Price

{{shopify_checkout_price}}

Total price for the abandoned cart.

USD 1199.00

Product Name

{{shopify_product_name}}

Main product in checkout/cart.

MacBook Air

Product Image

{{shopify_product_image}}

Image URL of product in checkout.

https://.../macbook.jpg

Brand Name

{{shopify_brand_name}}

Store or business name.

TechHouse

๐Ÿ’ธ Refund Variables

Label

Variable

Description

Sample Value

Customer Name

{{shopify_refund_customer_name}}

Name on the refunded order.

Alice Green

Refund Amount

{{shopify_refund_amount}}

Total refund amount processed.

USD 89.99

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