Conversion Events

Overview

This card introduces dedicated Lead and Purchase event nodes inside Gallabox’s CTWA-based bot builder. Until now, tracking key actions like lead generation or completed purchases required workarounds using tags — now, it’s as simple as dragging and dropping an event node into your flow.

With this nodes, you can trigger lead or purchase events directly from a bot conversation, customize key properties like currency and order value, simplifying how you track and analyze conversions — all without leaving the bot builder. Whether you're capturing a new inquiry or logging a completed transaction, these events make automation easier and smarter.

Perfect for sales and marketing teams looking to drive better outcomes with less manual effort.

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