CTWA Ad Based Flow

Overview

CTWA Ad Based flows help you connect with users who click on your WhatsApp ads. In Gallabox, setting up a CTWA Ad-based bot ensures you instantly engage users, collect important details, and guide them smoothly. This article walks you through the key fields and settings required to create your CTWA Ad Bot Flow.


CTWA Ad-Based Bot Flow

  1. Start by clicking on 'Add New Flow' inside your Bot. From the dropdown choose 'Rule-Based Flow'.

  1. Give your bot flow a clear and meaningful name. (Example: Lead Capture - CTWA Campaign).

  1. Select CTWA Ad Based from the Flow Type dropdown. This links your bot flow specifically to users coming through your Click-to-WhatsApp ads.

  1. Choose when this flow should be triggered. You have three options - For Any Ads, For specific Ads, and For any Ad/post. If you choose the option - For specific Ads, you will have to enter the Ad Id for which you would like to run this bot flow.


Custom Configurations

These options let you tailor the user experience even more:

  1. Nudge Contact if Question Message is Unanswered This setting allows the bot to automatically remind the user if they haven't responded to a question. You can set the number of attempts (up to 2) and the delay time (up to 60 minutes) before the reminder is sent. Optionally, you can add a custom nudge message.

  1. What Actions Should the Bot Take After the Flow Completion? Specify what happens once the user completes the flow. (Examples: Add a tag, Assign, or Unassign conversation.)

  1. Allow Users to Navigate Back and Forth Within the Flow Enable this option if you want users to move easily between previous and next questions, offering a better experience. It will be enabled by default.

  1. How Long the Bot Can Wait Before Completing the Flow? Set the maximum time (in minutes) the bot should wait for user inputs before automatically ending the flow. (Default Example: 1 minute)

  1. Enable Flow-Level Drop-off Activating this will track if users leave midway, helping you analyze and improve your CTWA bot performance. Here is how to configure:

    1. Wait time: Set how long the bot waits for a reply (e.g., 1 minute).

    2. Inactivity message: The bot notifies the user after the wait time (e.g., "Your session has expired").

    3. Post-wait action: Configure what the bot should do after the wait (e.g., end the conversation, redirect the user).

Once you configure these settings, click on Create to start building your Bot.

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