CTWA in Gallabox

Learn how CTWA can skyrocket your leads, cut costs, and convert hot leads effortlessly. Find out the pre-requisites to kickstart your CTWA Campaign!

Click-to-WhatsApp (CTWA) ads make it easier than ever to turn social media engagement into real-time WhatsApp conversations with potential customers. With Gallabox, you can not only create and run these ads but also track their performance, manage incoming leads, and make the most of every opportunity—all in one place.

Why Use CTWA Ads with Gallabox?

Here’s how CTWA ads can give your business a solid boost:

1. Faster Lead Generation Customers can connect with you instantly through WhatsApp, leading to quicker responses and higher conversion potential.

2. More Affordable Leads Reduce your cost per lead by up to 60% by focusing on high-intent users already interested in your offering.

3. Higher Quality Conversations CTWA helps you identify serious prospects early on so your team can prioritize them for better results.

4. Instant Access to Contact Info When someone clicks your ad and starts a conversation, you instantly get their name and WhatsApp number—no extra steps needed.

5. Simplified Ad Tracking Gallabox handles the tracking for you. No manual setup or confusion—just clear visibility into what’s working.

What You Need Before Getting Started

Before launching your first CTWA campaign through Gallabox, make sure the following are ready:

1. A Verified Facebook Business Manager Your Facebook Business Manager must be verified. Here’s how to verify your account.

2. An Active Facebook Page This is a required part of running any Facebook or Instagram ad.

3. A Valid Facebook Ad Account Your ad account should be active, with a working payment method attached.

How Gallabox Tracks CTWA Leads

Once your campaign is live and users begin interacting with your ad, Gallabox helps you stay organized and informed through CTWA Tagging and a 72-Hour Timer.

CTWA Tagging

Whenever a customer initiates a chat by clicking on your CTWA ad:

• A “CTWA” tag is added to that conversation and you will see this tag in both the chat list and inside the conversation.

• Hover over the tag to see: “This conversation was initiated through the CTWA ad.”

The CTWA tag appears only for the first interaction triggered by the ad. If the conversation is closed and restarted later, the tag will not show again.

72-Hour Timer

To help your team prioritize these important leads, Gallabox displays a 72-hour countdown timer on top of CTWA-tagged chats:

• The timer begins once your team responds to the customer.

• It shows how much time is left in the free messaging window.

Automatic Source Tracking

If a new contact is created through a CTWA conversation, Gallabox automatically logs key details under the contact’s profile:

• Contact Created Source: CTWA

• Source ID: Ad ID

• Source URL: The link from which the customer clicked

These fields appear only if your account has had at least one CTWA conversation and are not editable, ensuring consistent data tracking.